Our Projects

🌱 Gaon Chalo Pariyojana

Taking Prosperity to Rural India

In India, tea is more than just a beverage — it is a daily ritual. After water, tea is the second most consumed drink, and among all brands, Tata Tea holds the strongest presence. In 2007, Tata Tea launched the visionary Gaon Chalo initiative with a clear purpose:

• Strengthen rural distribution networks
• Create growth opportunities for the economically weaker sections of society

🚩 Sabla’s Partnership

• Opened doors to steady and dignified income opportunities for rural households
• Reduced migration by enabling people to earn closer to home
• Empowered communities with sustainable livelihood models

🌟 Impact That Matters

• Families now enjoy financial stability and improved quality of life
• Local markets have grown stronger with Tata Tea’s wider rural reach
• Business growth and social development go hand in hand

Gaon Chalo Pariyojana is not just about distributing tea — it’s about brewing change, empowering villages, and creating hope for a brighter tomorrow.

📶 Udaan – Telenor Initiative

Empowering Rural Women through Telecom Access

Pilot Project: Rae Bareli, Lucknow Zone

The initiative addresses critical challenges in rural areas:

• Lack of awareness and negligible education in remote regions
• Low access to internet services
• Limited telecom penetration among women

Objectives

• Create livelihood opportunities for underprivileged rural women
• Build a distinct brand identity with strong local connect
• Enable self-sufficient women retailers through a scalable model
• Provide revenue-based opportunities to at least 10 selected women retailers
• Positively impact 20 families, reaching approximately 120 individuals

Our Approach

Meet → Motivate → Engage → Empower

This structured journey ensures women gain confidence, skills, and resources to become independent retailers.

Impact

• Extended mobile recharge and distribution services beyond local markets
• Promoted financial independence and dignity among women
• Created a sustainable model with measurable revenue growth
• Strengthened Telenor’s grassroots presence

Way Forward

• Scale the model to empower more women in rural India
• Continue to focus on sustainability and self-reliance

“Nothing special, yet you touch lives” – each smiling face is a symbol of progress.

👁️‍🗨️ Titan Eye Plus Rural Van Initiative

Bringing Vision to Rural India:
Launched on 26th October 2018 in Raebareli, Uttar Pradesh, this initiative by Dayal Opticals and Titan Eye Plus aims to make affordable eye care accessible to rural communities through a mobile van service.

🚐 What We Do

• On-the-spot Registration
• Professional Eye Testing (Adults & Children)
• Affordable Spectacles Sold On-site
• Home Delivery of Glasses
• Folding Chairs & Sitting Arrangements for client comfort

💡 Why It Matters

In areas where access to eye care is minimal or non-existent, the Rural Van delivers not just vision correction, but dignity, mobility, and independence.

“Clear vision is a right, not a privilege.”